Nelson Tractor Co. Jasper GA: Sustainable Farming Solutions
A North Georgia Institution Adapting to Sustainable Agriculture Nelson Tractor Co., a Jasper, Georgia institution for over 75 years, has long served the North Georgia agricultural community. This case study examines how Nelson Tractor is adapting to the evolving demands of sustainable farming practices, exploring its strengths, weaknesses, and opportunities for future growth. The company's integrated model—combining sales, service, and parts—has fostered strong relationships with local farmers. However, challenges remain in optimizing weekend accessibility and integrating cutting-edge sustainable technologies....